Syracuse professor and social critic Boyce Watkins stated that the ad was "arguably the most racist commercial in history." PepsiCo pulled the ad and apologized. During the 60-second ad in prison, a battered white woman on crutches examines a police line-up consisting of several African-American men and one goat, while the goat antagonizes the woman. In the spots an energy drink-loving goat character called "Felicia the Goat" is consecutively being "scapegoated" in a diner, in prison, and on the road.
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Upon release, the album was met with generally positive reviews and debuted at number three on the Billboard 200, selling 90,000 copies in its first week.Ī series of three commercials for Mountain Dew directed by Okonma created controversy in May 2013, accused of using "racial stereotypes" and "making light of violence against women". Along with the lead single "Domo23", music videos were filmed for "Bimmer", "IFHY" and "Jamba". The album was produced solely by Okonma, except for the final track "Lone". It featured guest appearances by Frank Ocean, Mike G, Domo Genesis, Earl Sweatshirt, Left Brain, Hodgy Beats, Pharrell, Casey Veggies and Erykah Badu. Wolf was released on Apby Odd Future Records and RED Distribution under Sony Music Entertainment. On February 26, 2013, Okonma performed the songs "Domo23" and "Treehome95" on Late Night with Jimmy Fallon. The first single from the album was released on February 14, 2013, titled "Domo23" along with the music video which features cameos from Domo Genesis, Earl Sweatshirt, Jasper Dolphin and Taco Bennett.
Through March and April 2013, Okonma toured North America and Europe. Dickhouse Productions, the production partnership that created Jackass, was scheduled to produce the show.
On September 8, 2011, that the show was finally confirmed as a 15-minute live-action show composed of various sketches, man on the street segments, pranks and music made by Odd Future.
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Okonma also announced that Odd Future would establish their own TV show called Loiter Squad. In early 2011, Okonma told fans through his Formspring account that his second album would be called Wolf and it was scheduled to be released in May 2012. During an interview with Okonma for Interview, Waka Flocka Flame expressed his interest in collaborating with the Odd Future frontman to direct a music video for him. On March 16, Okonma and Hodgy performed "Yonkers" and "Sandwitches" at the 2011 mtvU Woodie Awards, being joined by other members of Odd Future during "Sandwitches". Okonma and fellow Odd Future member Hodgy Beats made their television debut on Februwhen they performed "Sandwitches" on Late Night with Jimmy Fallon. His debut studio album, Goblin, was released May 10, 2011. Okonma and the rest of Odd Future eventually signed a deal with Red Distribution/Sony in April 2011.
In early 2011, Okonma was gaining the interest of a number of figures in the music industry, including Steve Rifkind, Jimmy Iovine, Rick Ross and Jay-Z.